If you work in, or run, a retail business that has an eCommerce and physical retail stores, this tip is for you.
You can track sales in stores after customers saw Facebook and Instagram ads.
As long as the person in store asks for their email address (so they can email the receipt to the customer) then you can connect this to Facebook Ads Manager.
You can then generate a report in Facebook Ad Manager to show sales in stores.
I’ve seen 25% of in store sales be “influenced” by Facebook and Instagram ads.
To set this up, you need a service by a company called Yrecipts. They connect your in store tills to Facebook Ad Manager.
Your tills have to be PC based, so they can install a print driver on them.
Find out more here…