The biggest mistake I see Aussie eCommerce stores make is posting an update on Facey or Insta and expecting sales.
Unless you have amassed loads of followers (100k+) or have a very engaged established account (pre 2016) then very few people will even see your post, never mind click through and buy from you.
The latest stats show only about 1% – 6% of your followers in the Asia Pacific region will see your post.
Yep, Facey wants you to pay to boost those posts or run ads to get to your followers.
Unless you boost a post (pay) then it is pretty much a waste of time.
“My mate who is a social wizz, they do it all the time though”
It did used to work. When Facey was building it’s customer base it was basically free marketing.
But guess what, Facey is now a publically listed business that needs to make bigger profits every quarter. So now they charge us.
How do I use Facey and Insta to get sales then?
If you’re not running any type of advertising for your eCommerce store you’re going to be waiting a long time to make sales.
If you’re not sure how to advertise your eCommerce store, watch this video.