SEO, Search Engine Optimisation for those who like typing or getting your website to appear in Google below all those damn ads for the less technically focused.

Here you’ll learn how to use SEO for your Aussie eCommerce stores.

Is your eCommerce store too reliant on one source of visitors?

Oooooooh that wrappt feeling when you work out how to make sales from one marketing channel, like Insta, Google or Facey Ads.

You’ve found the magic formula and keep cranking it up, and more sales keep coming in.

BUT, what if you weren’t able to use that advertising anymore?

It happens ALL the time and you should be prepared for it.

It’s common for Facebook and Instagram accounts to get disabled by Facebook for literally no reason (Sometimes because the onions are to sexy).

Google regularly updates it’s organic ranking (SEO stuff) algorithm, which can cause big drops in your rankings and subsequent visitors.

Now imagine if your main source of visitors gets cut off suddenly.

Bad times.

Why diversify where your visitors come from?

If the worse does happen, then you need to have a backup, while you fix the issue.

At some point your eCommerce store will experience an issue that will stop some visitors coming to your site.

That means, your sales are very likely to drop off. Therefore you need to make sure you’re getting visitors from multiple marketing channels.

Ideally you want a mix of the following sources of visitors

  • Google Ads
  • Facey/Insta Ads
  • Google Organic (SEO)
  • Email Marketing
  • Industry specific channel (Award sites etc)
  • Affiliates

The percentage is different for each business and there is no magic formula.

However if your traffic is diversified then your eCommerce store will be more resilient to when an issue does arise (because an issue will happen at some point).

I’ve seen to many good eCommerce business go under by relying too heavily on one source of visitors. Don’t be one of those!

Save money and speed up your eCommerce site…

Removing unneeded apps and plugins.

If your website is built on a eCommerce platform like Shopify, or WooCommerce, it’s likely you have installed lots of “apps” or “plugins” (an example of a plugin is Kit or Yotpo reviews).

Plugins give your site more feature, but often have a monthly charge and add additional code to your site, which slows it down.

Slow sites are not only frustrating, but they don’t rank well in Google search results and often stop customers buying from you.

Login to your eCommerce site and check you’re using every plugin you have installed.

Removing unused plugins will speed up your site, get you better SEO results, save you money and increase your bottom line.