Setting up tracking arrrrrrrrrrrrrrrrrrrrrrrrrrh!!!!
Achieving accurate eCommerce tracking to get reporting accurate is about as easy as getting someone from NSW to shout “QUEENSLANDER”.
Really hard, but not impossible.
Why is eCommerce tracking important?
It tells you where sales are coming from, but most importantly, if set up correctly, let’s your advertising accounts (Google, Facey etc) who bought from you so it can go find other people like them.
This gives you a better return on your adspend, a key metric to being more profitable.
Why is setting up tracking so hard?
I’ve never seen a perfect setup, there is always something that is just a bit off.
Most of the time it’s just plain wrong!
The issue is lots of different systems talking to one another, and it can break really easily.
Add on top of that, each system/company (Shopify, MailChimp, Google, Facey) all want to prove they are giving the best return.
How can I make sure my tracking is correct?
Smart question, glad you asked.
You could spend many months learning how to do it. For example there is a brilliant course by Love Data on how.
But lets face it, you’ve got better things to do.
I used to try doing it, then I found someone who is amazing at it!
Now for every project I work on or help with I get them to do it.
If you want their details, just contact me, and I’ll pass on their details.
You’ll be glad you did.