Best Ecommerce Books for Aussie Stores

There is no shortage of tips, tricks and hacks for eCommerce. In my humble experience (which started in 2003), they tend to be what’s popular and often regurgitated in various forms making them seem common practice.

They attract lots of likes, comments and shares, but rarely move the needle or offer long term value. The best source of insights I’ve found is by trying things, talking to others who run store and eCommerce books.

Below are the best books I’ve come across that will help your Aussie eCommerce business, no matter what stage you’re at. Just starting out, up and running or growing.

They are broken down into the following categories

  1. Finance Books (aka get on top of your numbers)
  2. Marketing Books
  3. Starting an Ecommerce Business

Best way to “read” these books

I’m lucky enough to have the gift of dislexia dislyxia dyslexia (why do they make that word so hard to spell?). It means I’m great at problem-solving but find reading very difficult. When I discovered Audiobooks (Audible is my go to for audiobooks), it was a game-changer. Anytime I’m going to the office, walking or travelling I consume them like there is no tomorrow. If an audio version isn’t available I’ll put the effort into reading the book, but it just takes a lot longer for me. An example of this is Stark Naked Numbers, and I’m glad I put the effort in. It answered so many questions for me.

Ecommerce Finance Books

Stark Naked Numbers

Author: Jason Andrews

An unknown classic on making an eCommerce business profitable (a surprising often overlooked part of many eCommerce businesses, as it’s assume growing revenues means profit. Hint it doesn’t).

What you’ll learn

Ultimately how to make decisions about how to setting up and run your eCommerce business profitably. The goal of any smart business is to have more cash in the bank at the end of the month than at the start, this is called “cash flow positive”.

Many people see headlines like “XYZ business worth $100m” and aim for that. The reality is, some Venture Capital businesses invested $10m for 10% of the business, which values it at $100m, even though they are losing money hand over fist and have very little chance of being profitable.

Reading Stark Knaked Numbers will help you avoid building or running an unprofitable business.

I’ve been lucky enough to work directly with the author Jason, and I can tell you he is the real deal. It’s the reason companies like Xero and Shopify ask him to write guides for their customers.

Stark Naked Numbers Book

Profit First

Author: Mike Michalowicz

When I asked a very financially savvy friend how I could learn how to use my accountancy software (Xero by the way, total no brainer) so I could know at any one time how much tax I owed and what free cash I had, they said, just read Profit First. It will tell you everything you need to know!

What you’ll learn

Fundamentally it’s a budgeting book that will help you work out for every AUD$100 in revenue you take, what percentage should go to a separate profit account (profit comes first, see what the author did there), to operating expenses, paying you, taxes and anything else you need. You can then log in to your bank at any time and see how much money you have for specific parts of your business.

I describe this book at the Barefoot Investor for businesses. If you haven’t read the Barefoot investor and are live in Australia, where have you been, it’s a game-changer?

A word of warning about Profit First. The first half is very much selling the idea and getting you hyped up about it. Let’s call this the American infomercial approach (Thigh Master anyone?). It could easily be much shorter and is just a word of warning. It wouldn’t have made this list if it wasn’t worth reading.

Like a few books on this list it isn’t written specifically for eCommerce businesses, but can be easily applied. There is a variation that has been written by another author called “Profit First for Ecommerce Sellers“. I haven’t read it yet (haven’t been able to find an audio book version), but if you need more specific details on how to apply the principles to your eCommerce business I’d start here.

Ecommerce Marketing Books

All Marketers Are Liars

Author: Seth Godin

Another underrated classic on marketing for small businesses.

What you’ll learn

How to build marketing into your eCommerce business so others do it for you.

Every now and again a book comes along that changes the way I see the world. This is one of them. Even though Seth Godin is well known in marketing circles for his other books, like Purple Cow, All Marketers Are Liars isn’t that well known. It explains how small businesses can beat big companies appealing to niches and becoming a storyteller about your brand instead of just talking about the product (which is what most eCommerce businesses do).

This approach results in your customers talking about you to others, which is free marketing and will help reduce your online advertising costs, which is a significant cost for any eCommerce business.

Even though it’s not specifically written for eCommerce, it’s my most recommended book, because if you read it with your eCommerce business in mind you’ll be able to apply the principles to your business.

All Marketers Are Liars

Build A Story Brand

Author: Donal Miller

A step by step guide to REALLY branding your eCommerce business

What you’ll learn

Your one sustainable competitive advantage in Ecommerce is your brand (that is how people feel about your business, not your logo and colours used). Although this book is clearly a lead generating tool for the authors, the fundamentals laid out will help you build an eCommerce brand that will weather the storm of increased competition.

The beauty of this book is it has very clear steps to follow which will define your own brand. Brand is such a hard thing to really understand as it’s a pretty woolly subject, but once you master it you’ll be ahead of 99% of your competition.

Starting an Ecommerce Business Books

12 Months to $1 Million

Author: Ryan Daniel Moran

Ignore the cheesy title, this book is about building great long term eCommerce businesses.

Titles like this usually have me running for the hills. However, I saw Moiz Ali (founder of Native Deodorant) recommend this on Twitter. Took a chance on listening to it and am glad I did.

What you’ll learn

Doing well in eCommerce isn’t about clever marketing or the ultimate Facebook Ad account structure. The common thread in all successful eCommerce businesses is a great product. This book clearly lays out how to identify these products and make the most out of them.

If you’re at the stage of running an eCommerce business and no matter what you do with your advertising you can’t make a profit, it’s time to read this book.

The 4-Hour Work Week

Author: Tim Ferriss

Not what you’re thinking, but a very practical guide to getting stuff done and not just copying everyone else.

What you’ll learn

Even writing this book title still makes me cringe a little. The idea of working very little, becoming rich etc. doesn’t sit well with me. However it was recommended to me by multiple people, and several times by one person I really trust who runs a very successful eCommerce agency. So as with a few books on this list, I’m glad I looked past the title. Personally, I’m not fussed about working less, but the tips on productivity and not just following the crowd have always stuck with me.

It will explain the fundamentals about getting any small business up and running (eCommerce or not), and although it was originally published in 2007, making specific tips like which services to use outdated, the principles remain the same.

  • Select a product that has a high average order value so you can afford to advertise it and still make a profit
  • Make the business setup simple
  • Not everyone is your customer
  • It’s what you do, not how long you do it for (80 hour weeks) that counts

Available EVERYWHERE!

Company Of One

Author: Paul Jarvis

Why being small is the new advantage in business

Unlike All Marketers Are Liars book (included in this list) this book didn’t change the way I saw the world, it did confirm that you don’t have to be a massive organisation to be successful.

What you’ll learn

This isn’t a work on your own book, but questions being big for the sake of being big. It’s now possible to have the mentality of a company of one and be very profitable and not stressed.

One business I consult with decided to keep their eCommerce business a small family run team and have paid off their mortgage. They were thinking of going for massive growth and having big teams. Unless you’ve managed a team of 60+ people (I have and don’t recommend it) it’s hard to convey the challenges and it doesn’t mean a better business.

In Company Of One you’ll learn about lots of small “Company Of One” mindset owners who have done really well leverage modern technology.

A must-read if you think you have to be big to do well in eCommerce.

Company Of One Book

How to get the most out of these eCommerce books

If you’ve got this far into the article you’ve clearly serious about improving your Aussie based eCom businesses. But don’t fall into the trap of thinking if you read every book on a subject you’ve got it made. What counts is what you implement. You’re better to read one and implement 5 changes to what you’re doing than read them all and not change anything.