It’s a common question. The appeal of setting up an eCommerce business on Amazon, especially in the US, is appealing as it feels easier and the same with Ebay. In […]
https://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.png00Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-07-25 08:21:562022-07-25 08:22:22Setting up an eCommerce business from scratch would you recommend having my own website or using Amazon and Ebay or all three?
One of the first things I do when taking over an eCommerce business or setting up the marketing for one of my clients is an automated email marketing flows. These […]
https://boomecommerce.com.au/wp-content/uploads/noun_best-seller_420948.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-03-31 12:20:002022-07-11 15:50:15Where to find eCommerce businesses for sale
Hopefully, by now, you’ve spotted an eCommerce store that has piqued your interest. If not, see here for a list of places to find eCommerce stores for sale. Now is […]
https://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.png00Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-03-24 12:02:002022-04-22 12:04:57Questions to ask a seller
The first thing you need from the seller of an eCommerce business is a P&L for the last 12 months. We buy based on numbers, not feel. Depending on the […]
https://boomecommerce.com.au/wp-content/uploads/noun_dollar_918997.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-03-23 16:33:002022-05-31 16:58:42How to review an eCommerce store P&L
I avoid these eCommerce stores when looking to buy With COVID, there was an explosion in eCommerce stores being set up. Now things are getting back to normal; the founders […]
This was pretty key for me to understand when buying an eCommerce business. The prices vary wildly from $500 to Millions, and I had a budget. I bought mine for […]
https://boomecommerce.com.au/wp-content/uploads/noun_dollar_918997.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-03-30 15:33:232022-04-12 09:10:57How much are Ecommerce stores worth?
I love wakeboarding and surfing. A lot of my major life decisions were made around being able to do these hobbies more, like moving to Australia and working remotely. However, […]
https://boomecommerce.com.au/wp-content/uploads/noun_dollar_918997.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-03-28 15:43:022022-04-12 09:11:23Should you buy an eCommerce business in a niche you love?
The good news is that you don’t need the total sale price in cash. However, you will need some money upfront. Otherwise, you won’t get far. When buying a business, […]
https://boomecommerce.com.au/wp-content/uploads/noun_dollar_918997.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-03-29 15:36:222022-04-12 09:11:10How to fund buying an eCommerce store
The first step to buying an eCommerce store isn’t searching listings. Like going to the supermarket, buying a business involves setting out a list of requirements so you don’t end […]
https://boomecommerce.com.au/wp-content/uploads/noun_dollar_918997.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-03-27 15:48:062022-04-12 09:11:41How to pick an eCommerce store to buy
Time to get serious about buying an eCommerce business. Now you’ve written down your investment thesis also known as “What eCommerce business you want to buy”, time to start finding […]
https://boomecommerce.com.au/wp-content/uploads/noun_dollar_918997.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-03-26 15:52:522022-04-12 09:11:57A great trick for finding an eCommerce business to buy
The reason most people sell an eCommerce business is they aren’t running it properly. They will make other excuses like not enough time etc, but the numbers don’t lie. Often […]
https://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.png00Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-05-23 18:17:382022-05-23 18:17:40What to look for in an eCommerce P&L
IF, and I mean if, the P&L shows promise or you know-how, not hope, to improve it, you then send follow-up questions. I looked at one that only had a […]
https://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.png00Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-03-22 20:15:002022-06-19 09:47:16Next questions to ask after getting a P&L
“Can we make it go viral?” The seemingly ultimate goal of any business with an online element to it. Everyone appears to be doing it, it looks low cost and […]
https://boomecommerce.com.au/wp-content/uploads/noun_growing_3353374-2.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-01-18 14:52:002022-01-16 14:55:33Why you don’t want your eCommerce store to go “viral”
Unlike some other eCommerce services, like WooCommerce, Shopify provides a hosted service. Think of it as a full-service eCommerce platform. Hosting is like a home for the website code. It’s […]
https://boomecommerce.com.au/wp-content/uploads/noun_setup_3661124.png512512Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2022-01-15 19:17:112022-01-15 19:17:13What to do if Shopify goes down in Australia?
There is no shortage of tips, tricks and hacks for eCommerce. In my humble experience (which started in 2003), they tend to be what’s popular and often regurgitated in various forms making them seem common practice.
They attract lots of likes, comments and shares, but rarely move the needle or offer long term value. The best source of insights I’ve found is by trying things, talking to others in eCommerce and books.
Below are the best books I’ve come across that will help your Aussie eCommerce business.
Email marketing. It gets the highest return (amount back compared to how much you spend) because the cost is low, and if used correctly, generate a lot of sales. For […]
Oh eCommerce conversion rate, you fickle beast. Why have you suddenly dropped?!?!?!? Identifying why your eCommerce conversion rate has tanked is never easy, and to be frank almost impossible to […]
https://boomecommerce.com.au/wp-content/uploads/noun_growing_3353374-2.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-10-28 15:03:272020-10-28 15:28:18The little known feature in Google Analytics that can help when eCommerce conversion rates drop
Don’t make the fatal mistake of focusing on the products you sell instead of who you sell them to. You’ll end up stuck with a loads of stock you can’t […]
There is a catch though. They need to be on Shopify. Just copy and paste this into your browser… https://www.competitorswebsite.com.au/collections/all?sort_by=best-selling And replace “www.competitorswebsite.com.au” with, you guessed it, your competitors domain […]
Oooooooh that wrappt feeling when you work out how to make sales from one marketing channel, like Insta, Google or Facey Ads. You’ve found the magic formula and keep cranking […]
https://boomecommerce.com.au/wp-content/uploads/noun_growing_3353374-2.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-10-11 09:24:132022-01-18 06:30:32Is your eCommerce store too reliant on one source of visitors?
It’s possible to see exactly what ads your competitors are running on Facey & Insta, not just what they are targeting you with (because lets face it you have a […]
Yes! I’m not talking about just an eCommerce website, but a trading business. It’s by far the quickest way to get up and running if you don’t have a site […]
It’s all over the place, every site seems to offer Afterpay and us Aussies love using it. However, there is a catch, a big catch. Afterpay customers don’t pay interest […]
https://boomecommerce.com.au/wp-content/uploads/noun_dollar_918997.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-09-24 09:10:042020-09-27 09:33:09Should I offer Afterpay on my eCommerce store?
It happens, no website is up 100% of the time, even if we’d like it to be! However, you want to know if your website goes walkabout and somebody is […]
https://boomecommerce.com.au/wp-content/uploads/noun_Web-Browser-remove_513163.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-09-22 08:09:262022-01-16 15:05:01Find out WHEN your eCommerce site goes down
Oath! (For the non Aussies, yes.) However, as with any business it depends how you run it. Remember an eCommerce store isn’t just a website. Your business needs to be […]
Setting up tracking arrrrrrrrrrrrrrrrrrrrrrrrrrh!!!! Achieving accurate eCommerce tracking to get reporting accurate is about as easy as getting someone from NSW to shout “QUEENSLANDER”. Really hard, but not impossible. Why […]
You can’t build a great Aussie eCommerce business without a little help. But what type of team do you need? Choose people who get your brand/product Anyone who uses or […]
https://boomecommerce.com.au/wp-content/uploads/noun_team_1903111.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-09-10 08:51:542020-09-14 08:09:20Who you need on your eCommerce team
The biggest mistake I see Aussie eCommerce stores make is posting an update on Facey or Insta and expecting sales. Unless you have amassed loads of followers (100k+) or have […]
https://boomecommerce.com.au/wp-content/uploads/noun_thumbs-up_1218616-1.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-09-02 10:53:002020-08-30 10:54:21Are you posting and hoping?
Running ads on Facey and Insta (not just posting and hoping) then you should already be making sales. However, there is a very common mistake most Aussie eCommerce businesses make […]
https://boomecommerce.com.au/wp-content/uploads/noun_thumbs-up_1218616-1.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-08-29 11:07:102020-08-30 16:18:59Quick win for more Facey and Insta sales
Setting up an eCommerce business from scratch would you recommend having my own website or using Amazon and Ebay or all three?
/in Australian Ecommerce /by Iain CalvertIt’s a common question. The appeal of setting up an eCommerce business on Amazon, especially in the US, is appealing as it feels easier and the same with Ebay. In […]
4 No brainer eCommerce marketing automations
/in Advertising /by Iain CalvertOne of the first things I do when taking over an eCommerce business or setting up the marketing for one of my clients is an automated email marketing flows. These […]
Where to find eCommerce businesses for sale
/in Business, Buy and Grow An Ecommerce Business, Ecommerce Training, Shopify /by Iain CalvertQuestions to ask a seller
/in Australian Ecommerce, Buy and Grow An Ecommerce Business /by Iain CalvertHopefully, by now, you’ve spotted an eCommerce store that has piqued your interest. If not, see here for a list of places to find eCommerce stores for sale. Now is […]
How to review an eCommerce store P&L
/in Buy and Grow An Ecommerce Business /by Iain CalvertThe first thing you need from the seller of an eCommerce business is a P&L for the last 12 months. We buy based on numbers, not feel. Depending on the […]
Ecommerce stores to avoid buying
/in Australian Ecommerce, Buy and Grow An Ecommerce Business /by Iain CalvertI avoid these eCommerce stores when looking to buy With COVID, there was an explosion in eCommerce stores being set up. Now things are getting back to normal; the founders […]
How much are Ecommerce stores worth?
/in Business, Buy and Grow An Ecommerce Business /by Iain CalvertThis was pretty key for me to understand when buying an eCommerce business. The prices vary wildly from $500 to Millions, and I had a budget. I bought mine for […]
Should you buy an eCommerce business in a niche you love?
/in Business, Buy and Grow An Ecommerce Business /by Iain CalvertI love wakeboarding and surfing. A lot of my major life decisions were made around being able to do these hobbies more, like moving to Australia and working remotely. However, […]
How to fund buying an eCommerce store
/in Business, Buy and Grow An Ecommerce Business /by Iain CalvertThe good news is that you don’t need the total sale price in cash. However, you will need some money upfront. Otherwise, you won’t get far. When buying a business, […]
How to pick an eCommerce store to buy
/in Business, Buy and Grow An Ecommerce Business /by Iain CalvertThe first step to buying an eCommerce store isn’t searching listings. Like going to the supermarket, buying a business involves setting out a list of requirements so you don’t end […]
A great trick for finding an eCommerce business to buy
/in Buy and Grow An Ecommerce Business /by Iain CalvertTime to get serious about buying an eCommerce business. Now you’ve written down your investment thesis also known as “What eCommerce business you want to buy”, time to start finding […]
What to look for in an eCommerce P&L
/in Australian Ecommerce /by Iain CalvertThe reason most people sell an eCommerce business is they aren’t running it properly. They will make other excuses like not enough time etc, but the numbers don’t lie. Often […]
Next questions to ask after getting a P&L
/in Buy and Grow An Ecommerce Business /by Iain CalvertIF, and I mean if, the P&L shows promise or you know-how, not hope, to improve it, you then send follow-up questions. I looked at one that only had a […]
Why you don’t want your eCommerce store to go “viral”
/in Advertising, Stock /by Iain Calvert“Can we make it go viral?” The seemingly ultimate goal of any business with an online element to it. Everyone appears to be doing it, it looks low cost and […]
What to do if Shopify goes down in Australia?
/in Australian Ecommerce, Shopify /by Iain CalvertUnlike some other eCommerce services, like WooCommerce, Shopify provides a hosted service. Think of it as a full-service eCommerce platform. Hosting is like a home for the website code. It’s […]
Best Ecommerce Books for Aussie Stores
/in Advertising, Australian Ecommerce, Business, Ecommerce Training /by Iain CalvertThere is no shortage of tips, tricks and hacks for eCommerce. In my humble experience (which started in 2003), they tend to be what’s popular and often regurgitated in various forms making them seem common practice.
They attract lots of likes, comments and shares, but rarely move the needle or offer long term value. The best source of insights I’ve found is by trying things, talking to others in eCommerce and books.
Below are the best books I’ve come across that will help your Aussie eCommerce business.
The marketing channel with the highest return is…
/in Advertising, Australian Ecommerce, Shopify /by Iain CalvertEmail marketing. It gets the highest return (amount back compared to how much you spend) because the cost is low, and if used correctly, generate a lot of sales. For […]
The little known feature in Google Analytics that can help when eCommerce conversion rates drop
/in Australian Ecommerce, Business /by Iain CalvertOh eCommerce conversion rate, you fickle beast. Why have you suddenly dropped?!?!?!? Identifying why your eCommerce conversion rate has tanked is never easy, and to be frank almost impossible to […]
Expanding eCommerce product range? Think customers, not products
/in Australian Ecommerce, Business, Stock /by Iain CalvertDon’t make the fatal mistake of focusing on the products you sell instead of who you sell them to. You’ll end up stuck with a loads of stock you can’t […]
How to find your eCommerce competitors’ bestsellers
/in Australian Ecommerce, Business /by Iain CalvertThere is a catch though. They need to be on Shopify. Just copy and paste this into your browser… https://www.competitorswebsite.com.au/collections/all?sort_by=best-selling And replace “www.competitorswebsite.com.au” with, you guessed it, your competitors domain […]
Is your eCommerce store too reliant on one source of visitors?
/in Advertising, Australian Ecommerce, Business, Google Ads, SEO /by Iain CalvertOooooooh that wrappt feeling when you work out how to make sales from one marketing channel, like Insta, Google or Facey Ads. You’ve found the magic formula and keep cranking […]
See ALL your competitors Facy & Insta ads
/in Advertising, Australian Ecommerce /by Iain CalvertIt’s possible to see exactly what ads your competitors are running on Facey & Insta, not just what they are targeting you with (because lets face it you have a […]
Can you buy an existing eCommerce business?
/in Australian Ecommerce, Business, Shopify /by Iain CalvertYes! I’m not talking about just an eCommerce website, but a trading business. It’s by far the quickest way to get up and running if you don’t have a site […]
Should I offer Afterpay on my eCommerce store?
/in Australian Ecommerce, Business /by Iain CalvertIt’s all over the place, every site seems to offer Afterpay and us Aussies love using it. However, there is a catch, a big catch. Afterpay customers don’t pay interest […]
Find out WHEN your eCommerce site goes down
/in Australian Ecommerce /by Iain CalvertIt happens, no website is up 100% of the time, even if we’d like it to be! However, you want to know if your website goes walkabout and somebody is […]
Is eCommerce profitable in Australia?
/in Australian Ecommerce, Business /by Iain CalvertOath! (For the non Aussies, yes.) However, as with any business it depends how you run it. Remember an eCommerce store isn’t just a website. Your business needs to be […]
Is your eCommerce reporting wrong?
/in Australian Ecommerce /by Iain CalvertSetting up tracking arrrrrrrrrrrrrrrrrrrrrrrrrrh!!!! Achieving accurate eCommerce tracking to get reporting accurate is about as easy as getting someone from NSW to shout “QUEENSLANDER”. Really hard, but not impossible. Why […]
Who you need on your eCommerce team
/in Australian Ecommerce, Business /by Iain CalvertYou can’t build a great Aussie eCommerce business without a little help. But what type of team do you need? Choose people who get your brand/product Anyone who uses or […]
Are you posting and hoping?
/in Australian Ecommerce /by Iain CalvertThe biggest mistake I see Aussie eCommerce stores make is posting an update on Facey or Insta and expecting sales. Unless you have amassed loads of followers (100k+) or have […]
Quick win for more Facey and Insta sales
/in Advertising, Australian Ecommerce /by Iain CalvertRunning ads on Facey and Insta (not just posting and hoping) then you should already be making sales. However, there is a very common mistake most Aussie eCommerce businesses make […]