There is no shortage of tips, tricks and hacks for eCommerce. In my humble experience (which started in 2003), they tend to be what’s popular and often regurgitated in various forms making them seem common practice.
They attract lots of likes, comments and shares, but rarely move the needle or offer long term value. The best source of insights I’ve found is by trying things, talking to others in eCommerce and books.
Below are the best books I’ve come across that will help your Aussie eCommerce business.
Email marketing. It gets the highest return (amount back compared to how much you spend) because the cost is low, and if used correctly, generate a lot of sales. For […]
Oh eCommerce conversion rate, you fickle beast. Why have you suddenly dropped?!?!?!? Identifying why your eCommerce conversion rate has tanked is never easy, and to be frank almost impossible to […]
https://boomecommerce.com.au/wp-content/uploads/noun_growing_3353374-2.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-10-28 15:03:272020-10-28 15:28:18The little known feature in Google Analytics that can help when eCommerce conversion rates drop
Don’t make the fatal mistake of focusing on the products you sell instead of who you sell them to. You’ll end up stuck with a loads of stock you can’t […]
There is a catch though. They need to be on Shopify. Just copy and paste this into your browser… https://www.competitorswebsite.com.au/collections/all?sort_by=best-selling And replace “www.competitorswebsite.com.au” with, you guessed it, your competitors domain […]
Oooooooh that wrappt feeling when you work out how to make sales from one marketing channel, like Insta, Google or Facey Ads. You’ve found the magic formula and keep cranking […]
https://boomecommerce.com.au/wp-content/uploads/noun_growing_3353374-2.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-10-11 09:24:132020-10-12 06:29:03Is your eCommerce store too reliant on one source of visitors?
It’s possible to see exactly what ads your competitors are running on Facey & Insta, not just what they are targeting you with (because lets face it you have a […]
Yes! I’m not talking about just an eCommerce website, but a trading business. It’s by far the quickest way to get up and running if you don’t have a site […]
It’s all over the place, every site seems to offer Afterpay and us Aussies love using it. However, there is a catch, a big catch. Afterpay customers don’t pay interest […]
https://boomecommerce.com.au/wp-content/uploads/noun_dollar_918997.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-09-24 09:10:042020-09-27 09:33:09Should I offer Afterpay on my eCommerce store?
https://boomecommerce.com.au/wp-content/uploads/noun_Web-Browser-remove_513163.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-09-22 08:09:262020-09-22 12:53:54Find out WHEN your eCommerce site goes down
Oath! (For the non Aussies, yes.) However, as with any business it depends how you run it. Remember an eCommerce store isn’t just a website. Your business needs to be […]
Setting up tracking arrrrrrrrrrrrrrrrrrrrrrrrrrh!!!! Achieving accurate eCommerce tracking to get reporting accurate is about as easy as getting someone from NSW to shout “QUEENSLANDER”. Really hard, but not impossible. Why […]
You can’t build a great Aussie eCommerce business without a little help. But what type of team do you need? Choose people who get your brand/product Anyone who uses or […]
https://boomecommerce.com.au/wp-content/uploads/noun_team_1903111.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-09-10 08:51:542020-09-14 08:09:20Who you need on your eCommerce team
The biggest mistake I see Aussie eCommerce stores make is posting an update on Facey or Insta and expecting sales. Unless you have amassed loads of followers (100k+) or have […]
https://boomecommerce.com.au/wp-content/uploads/noun_thumbs-up_1218616-1.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-09-02 10:53:002020-08-30 10:54:21Are you posting and hoping?
Running ads on Facey and Insta (not just posting and hoping) then you should already be making sales. However, there is a very common mistake most Aussie eCommerce businesses make […]
https://boomecommerce.com.au/wp-content/uploads/noun_thumbs-up_1218616-1.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-08-29 11:07:102020-08-30 16:18:59Quick win for more Facey and Insta sales
https://boomecommerce.com.au/wp-content/uploads/noun_USA_1322142.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-08-28 16:13:072020-08-30 11:16:29How do you expand eCommerce sales from S’traya to the US?
You know what to sell, the site is being setup or you’re already trading. But how much revenue will your Direct To Consumer (DTC) eCommerce brand do and what will […]
If you work in, or run, a retail business that has an eCommerce and physical retail stores, this tip is for you. You can track sales in stores after customers […]
https://boomecommerce.com.au/wp-content/uploads/noun_Shop_980058.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-08-22 12:13:402020-08-30 11:50:00Advanced Tip, How to track instore sales from social ads
DON’T (repeat do not) send promotional emails every day to every email address you’ve ever collected. Not matter who says it’s “best practice” to send emails everyday. That is the […]
https://boomecommerce.com.au/wp-content/uploads/noun_Cross_1349514.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-08-19 12:27:412020-08-30 12:16:20What not to do in eCommerce
It’s easy to forget about your previous customers in the never ending chase for new ones. Don’t! As long as you have more than 100 customers you can advertise just […]
https://boomecommerce.com.au/wp-content/uploads/noun_instagram_3350818.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-08-15 09:19:392020-08-30 12:20:07How to advertise to previous customer with Insta
https://boomecommerce.com.au/wp-content/uploads/noun_star-rating_952286-2.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-08-05 11:18:022020-08-15 09:56:36Use reviews as ad messages
https://boomecommerce.com.au/wp-content/uploads/noun_Email_2801978-2.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-08-01 14:19:002020-08-30 12:24:35What’s a good eCommerce email open rate?
https://boomecommerce.com.au/wp-content/uploads/noun_fast_2292698-2.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-07-24 14:26:002020-08-30 12:27:44Quick way to update your eCommerces store look
No. Even though lots of other eCommerce businesses do (free 100 day trial) you don’t want to. Just because other eCommerce sites do it, doesn’t mean you should. Having long […]
https://boomecommerce.com.au/wp-content/uploads/noun_order-return_1970801.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-07-23 13:34:002020-08-30 12:28:50Should I have a long returns period for my eCommerce store?
https://boomecommerce.com.au/wp-content/uploads/noun_growing_3353374-2.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-07-20 11:30:002020-08-30 12:30:36You don’t just want growth from Facey and Insta Ads…
If your eCommerce store is built with Shopify and you’re using Google Shopping ads, this tip is for you. Google Shopping pulls product information directly from Shopify, for example, product […]
https://boomecommerce.com.au/wp-content/uploads/noun_shopping_1550543.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-07-17 14:38:002020-08-30 12:34:33Quick win for Google Shopping on Shopify
https://boomecommerce.com.au/wp-content/uploads/noun_growing_3353374-2.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-07-17 07:34:002020-08-30 12:35:57Quick way to increase eCommerce conversion rate, but I wouldn’t do it…
Removing unneeded apps and plugins. If your website is built on a eCommerce platform like Shopify, or WooCommerce, it’s likely you have installed lots of “apps” or “plugins” (an example […]
https://boomecommerce.com.au/wp-content/uploads/noun_dollar_918997.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-07-15 11:45:002020-08-30 12:40:05Save money and speed up your eCommerce site…
https://boomecommerce.com.au/wp-content/uploads/noun_thumbs-up_1218616.png100100Iain Calverthttps://boomecommerce.com.au/wp-content/uploads/Aussie-Ecommerce-Training-1-300x300.pngIain Calvert2020-07-13 15:24:002020-10-08 18:14:02Where do Facebook eCommerce ad experts go to learn?
Best Ecommerce Books for Aussie Stores
/in Advertising, Australian Ecommerce, Business, Ecommerce Training /by Iain CalvertThere is no shortage of tips, tricks and hacks for eCommerce. In my humble experience (which started in 2003), they tend to be what’s popular and often regurgitated in various forms making them seem common practice.
They attract lots of likes, comments and shares, but rarely move the needle or offer long term value. The best source of insights I’ve found is by trying things, talking to others in eCommerce and books.
Below are the best books I’ve come across that will help your Aussie eCommerce business.
The marketing channel with the highest return is…
/in Advertising, Australian Ecommerce, Shopify /by Iain CalvertEmail marketing. It gets the highest return (amount back compared to how much you spend) because the cost is low, and if used correctly, generate a lot of sales. For […]
The little known feature in Google Analytics that can help when eCommerce conversion rates drop
/in Australian Ecommerce, Business /by Iain CalvertOh eCommerce conversion rate, you fickle beast. Why have you suddenly dropped?!?!?!? Identifying why your eCommerce conversion rate has tanked is never easy, and to be frank almost impossible to […]
Expanding eCommerce product range? Think customers, not products
/in Australian Ecommerce, Business, Stock /by Iain CalvertDon’t make the fatal mistake of focusing on the products you sell instead of who you sell them to. You’ll end up stuck with a loads of stock you can’t […]
How to find your eCommerce competitors’ bestsellers
/in Australian Ecommerce, Business /by Iain CalvertThere is a catch though. They need to be on Shopify. Just copy and paste this into your browser… https://www.competitorswebsite.com.au/collections/all?sort_by=best-selling And replace “www.competitorswebsite.com.au” with, you guessed it, your competitors domain […]
Is your eCommerce store too reliant on one source of visitors?
/in Advertising, Australian Ecommerce, Business /by Iain CalvertOooooooh that wrappt feeling when you work out how to make sales from one marketing channel, like Insta, Google or Facey Ads. You’ve found the magic formula and keep cranking […]
See ALL your competitors Facy & Insta ads
/in Advertising, Australian Ecommerce /by Iain CalvertIt’s possible to see exactly what ads your competitors are running on Facey & Insta, not just what they are targeting you with (because lets face it you have a […]
Can you buy an existing eCommerce business?
/in Australian Ecommerce, Business, Shopify /by Iain CalvertYes! I’m not talking about just an eCommerce website, but a trading business. It’s by far the quickest way to get up and running if you don’t have a site […]
Should I offer Afterpay on my eCommerce store?
/in Australian Ecommerce, Business /by Iain CalvertIt’s all over the place, every site seems to offer Afterpay and us Aussies love using it. However, there is a catch, a big catch. Afterpay customers don’t pay interest […]
Find out WHEN your eCommerce site goes down
/in Australian Ecommerce /by Iain CalvertIt happens, no website is up 100% of the time, even if we’d like it to be! However, you want to know if your website goes walk about and somebody […]
Is eCommerce profitable in Australia?
/in Australian Ecommerce, Business /by Iain CalvertOath! (For the non Aussies, yes.) However, as with any business it depends how you run it. Remember an eCommerce store isn’t just a website. Your business needs to be […]
Is your eCommerce reporting wrong?
/in Australian Ecommerce /by Iain CalvertSetting up tracking arrrrrrrrrrrrrrrrrrrrrrrrrrh!!!! Achieving accurate eCommerce tracking to get reporting accurate is about as easy as getting someone from NSW to shout “QUEENSLANDER”. Really hard, but not impossible. Why […]
Who you need on your eCommerce team
/in Australian Ecommerce, Business /by Iain CalvertYou can’t build a great Aussie eCommerce business without a little help. But what type of team do you need? Choose people who get your brand/product Anyone who uses or […]
Are you posting and hoping?
/in Australian Ecommerce /by Iain CalvertThe biggest mistake I see Aussie eCommerce stores make is posting an update on Facey or Insta and expecting sales. Unless you have amassed loads of followers (100k+) or have […]
Quick win for more Facey and Insta sales
/in Advertising, Australian Ecommerce /by Iain CalvertRunning ads on Facey and Insta (not just posting and hoping) then you should already be making sales. However, there is a very common mistake most Aussie eCommerce businesses make […]
How do you expand eCommerce sales from S’traya to the US?
/in Advertising, Business, Stock /by Iain CalvertAh the old good US of A. The home of fast food and over confidence. They speak the same language as us Aussies, so surely we just turn on some […]
How to forecast startup DTC eCommerce sales and costs?
/in Advertising, Australian Ecommerce, Business, Stock /by Iain CalvertYou know what to sell, the site is being setup or you’re already trading. But how much revenue will your Direct To Consumer (DTC) eCommerce brand do and what will […]
Advanced Tip, How to track instore sales from social ads
/in Advertising, Australian Ecommerce /by Iain CalvertIf you work in, or run, a retail business that has an eCommerce and physical retail stores, this tip is for you. You can track sales in stores after customers […]
What not to do in eCommerce
/in Advertising, Australian Ecommerce /by Iain CalvertDON’T (repeat do not) send promotional emails every day to every email address you’ve ever collected. Not matter who says it’s “best practice” to send emails everyday. That is the […]
How to advertise to previous customer with Insta
/in Advertising, Australian Ecommerce /by Iain CalvertIt’s easy to forget about your previous customers in the never ending chase for new ones. Don’t! As long as you have more than 100 customers you can advertise just […]
Forecasting sales accurately is ESSENTIAL in eCommerce
/0 Comments/in Australian Ecommerce, Business, Stock /by Iain CalvertYou want to sell as much as you can.
Sell to much, you’ll run out of stock.
If you run out of stock you have no cash flow.
Bad
Use reviews as ad messages
/in Advertising /by Iain CalvertYour best source of ad copy is what customers say in your reviews.
It tells potential customers what to expect in their own words. Not marketing or your industry jargon.
What’s a good eCommerce email open rate?
/in Advertising, Australian Ecommerce /by Iain CalvertYou’re using email marketing for your Australian eCommerce store aren’t you? Course you are.
However you want to know how you compare to other stores.
Quick way to update your eCommerces store look
/in Design /by Iain CalvertDon’t like the way your current eCommerce store looks, but don’t want to pay for an expensive redesign?
Should I have a long returns period for my eCommerce store?
/in Australian Ecommerce /by Iain CalvertNo. Even though lots of other eCommerce businesses do (free 100 day trial) you don’t want to. Just because other eCommerce sites do it, doesn’t mean you should. Having long […]
You don’t just want growth from Facey and Insta Ads…
/in Advertising, Australian Ecommerce, Business /by Iain CalvertMost people reading this will be getting help with Facebook and Instagram Ads. On the surface you want sales to explode.
Explosions are exciting.
However, what you really need is sustained growth or results.
Quick win for Google Shopping on Shopify
/in Advertising, Shopify /by Iain CalvertIf your eCommerce store is built with Shopify and you’re using Google Shopping ads, this tip is for you. Google Shopping pulls product information directly from Shopify, for example, product […]
Quick way to increase eCommerce conversion rate, but I wouldn’t do it…
/in Australian Ecommerce /by Iain CalvertPut everything on sale, the bigger the discount the greater increase in conversion rate.
It works every time.
There is a problem doing that though.
Save money and speed up your eCommerce site…
/in Advertising, Australian Ecommerce /by Iain CalvertRemoving unneeded apps and plugins. If your website is built on a eCommerce platform like Shopify, or WooCommerce, it’s likely you have installed lots of “apps” or “plugins” (an example […]
Where do Facebook eCommerce ad experts go to learn?
/in Advertising /by Iain CalvertNo one is born knowing how to run Facebook or Instagram ads for eCommerce businesses. We all have to learn somewhere.
Facebook offers an “official training program” called Facebook Blueprint.
The problem is, it’s not that subjective…