You want to sell as much as you can.
Sell too much, you’ll run out of stock.
Run out of stock, no cash flow.
Sell too little, your cash will be tied up in stock.
The most important activity in any eCommerce business in getting your sales forecast right.
It dicates how much stock to buy and when.
How much you can spend on adverting.
Who you can hire.
The list goes on.
Don’t skip it or half arse it.
Dedicate time to getting it right.
Your future self will thank you.