It’s easy to sell stuff on Black Friday in eCommerce, but it’s harder to make a profit. Find out what not to do and more importantly, at a better approach. We teamed up with SBO, Accounts that get digital to help Aussie eCommerce store make the most out of Black Friday.
Key takeaways (What Not To Do)
- Offering a massive discount because your competitors do is dumb (That’s what over-enthusiastic hipster digital marketers do)
- Not questioning the profit that will be made, and cutting other costs and borrowing money is even dumber (Dull Bean Counting Accounts who aren’t proactive allow this)
- Spending more on advertising for products that make less profit, just because it’s Black Friday) if for drongos
- Not having a common goal across all elements of your team (marketing, accounting and inventory) and letting the loudest voice win will lead to disaster
Key takeaways (What To Do)
- Customer expect a deal on Black Friday, make the offer compelling
- Don’t sacrifice profit for revenue, unless you have to clear stock really quick.
- Increase your average order value by bundling products together to offer a higher discount
- Build an email list before Black Friday, to save on ad spend and focus marketing on this channel
- Get access to Ecommerce Black Friday Discount calculator here (Charge to access this).
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It’s nice hearing how the English sell tea and warm beer, or how the yanks think they are the best at everything.
S’traya is different.
Find out what works for Aussie eCommerce stores.
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“Iain has a ton of knowledge while continuing to be open to alternative ideas and with a great understanding of new and upcoming trends in digital marketing. I can highly recommend him.”
“The impact that Iain has had on my personal career and development cannot be understated. For years he has been (and still is) my sounding board and mentor.”
“Iain is really professional, proactive and committed with a great entrepreneurial mindset. High level and up to date digital marketing skills.
I can highly recommend him”
“Every day is a pleasure working with Iain as he makes all the technical jargon, relatable and simple. Highly recommend and he is the reason for our continued success.”
“We all know marketing is the cornerstone of every successful Ecommerce business. What the “gurus” and typical agencies don’t show you is how to do marketing, profitably.
Iain’s course will teach you marketing that will grow your bottom line, not just vanity sales.”
“At The Working Party, we work with some of the best retailers in APAC. They really value the insights and improvements Iain offers, as he gives an unbiased perspective on how they can improve.
We highly recommend Iain and Boom if you’re serious about growing revenue through your eCommerce store.”