It’s easy to sell stuff on Black Friday in eCommerce, but it’s harder to make a profit. Find out what not to do and more importantly, a better approach. We teamed up with SBO, Accounts that get digital to help Aussie eCommerce stores make the most out of Black Friday.
Key takeaways (What Not To Do)
- Offer a massive discount because your competitors do is dumb (That’s what over-enthusiastic hipster digital marketers do).
- Not questioning the profit that will be made, and cutting other costs and borrowing money is even dumber (Dull Bean Counting Accounts who aren’t proactive allow this).
- Spending more on advertising for products that make less profit, (just because it’s Black Friday) is for drongos.
- Not having a common goal across all elements of your team (marketing, accounting and inventory) and letting the loudest voice win will lead to disaster.
Key takeaways (What To Do)
- Customers expect a deal on Black Friday, make the offer compelling.
- Don’t sacrifice profit for revenue, unless you have to clear stock really quick.
- Increase your average order value by bundling products together to offer a higher discount
- Build an email list before Black Friday, to save on adspend and focus marketing on email.
- Get access to Ecommerce Black Friday Discount calculator here (Charge to access this).
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It’s nice hearing how the English sell tea and warm beer, or how the yanks think they are the best at everything.
S’traya is different.
Find out what works for Aussie eCommerce stores.
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We highly recommend Iain and Boom if you’re serious about growing revenue through your eCommerce store.”