There is a catch though.
They need to be on Shopify.
Just copy and paste this into your browser…
And replace “www.competitorswebsite.com.au” with, you guessed it, your competitors domain name (aka home page)
Boom! List of your competitors best sellers.
How do I know if my competitor is using Shopify?
Go to a product collection page on their website. A collection page is where a group of products is listed, normally in a grid fashion. For example on a fashion website, the T Shirt page is often a collection page (but not always).
Once on that page, look at the address bar in the browser. In the URL it will have /collections/ (which looks like this)
If you see that, then it’s a Shopify site.
Also most the time they leave “Powered by Shopify” in the footer!
Does this work on every Shopify store?
Unfortunately not. The bigger the store the less likely it is to work. The web developer will have locked down this page. For example, it doesn’t work on Allbirds website, which is a well known Shopify store.
Also if the store is using Shopify for the checkout, but another software like WordPress for the product pages (the geeks call that “headless”), then it won’t work either.
However it does tend to work on lots of smaller stores.
How can I find other eCommerce best sellers?
If the above hack doesn’t work for you, there are other ways to find out what customers in Australia want. I’ve written about how to find the best selling brands and products in Australia.