It’s a common question. The appeal of setting up an eCommerce business on Amazon, especially in the US, is appealing as it feels easier and the same with Ebay. In […]
About Iain Calvert
Ecommerce Consultant & Trainer
Iain (aka “ian”, that double “I” throws a lot of people) is an Australian based eCommerce consultant and trainer that has worked with the likes of Billabong, Vogue, Quiksilver and 100’s others under NDAs. He applies what he learned working for big eCommerce businesses to help independent Aussies businesses sell online.
Originally growing up in the UK he started in eCommerce in 2003. He moved to Brisbane in 2011 to join, and eventually end up running, one of the largest independent digital and eCommerce marketing agencies in Australia.
He now lives in Melbourne, where he works as an Ecommerce Consultant for a select handful of Aussie brands helping them sell successfully online.
Iain’s definition of eCommerce success is having more money in the bank at the end of the month, rather than ridiculous headline-grabbing quotes like “XYZ now worth $100m”. After working with and seeing the inside of these fast-growing companies he came to learn they aren’t all they seem. He believes that popular doesn’t mean profitable and applies this to eCommerce.
Due to restricting the no. of clients in his eCommerce consulting practice, and repeatedly being asked to help other Aussie eCommerce businesses, he setup up Boom - Aussie Ecommerce Training to document what he knows and share it with fellow Aussies or anyone with an interest in selling in Australia.
He can be easily contacted on Linkedin, where he also regularly shares free eCommerce tips.
Entries by Iain Calvert
One of the first things I do when taking over an eCommerce business or setting up the marketing for one of my clients is an automated email marketing flows. These […]
Hopefully, by now, you’ve spotted an eCommerce store that has piqued your interest. If not, see here for a list of places to find eCommerce stores for sale. Now is […]
The first thing you need from the seller of an eCommerce business is a P&L for the last 12 months. We buy based on numbers, not feel. Depending on the […]
I avoid these eCommerce stores when looking to buy With COVID, there was an explosion in eCommerce stores being set up. Now things are getting back to normal; the founders […]
This was pretty key for me to understand when buying an eCommerce business. The prices vary wildly from $500 to Millions, and I had a budget. I bought mine for […]
I love wakeboarding and surfing. A lot of my major life decisions were made around being able to do these hobbies more, like moving to Australia and working remotely. However, […]
The good news is that you don’t need the total sale price in cash. However, you will need some money upfront. Otherwise, you won’t get far. When buying a business, […]
The first step to buying an eCommerce store isn’t searching listings. Like going to the supermarket, buying a business involves setting out a list of requirements so you don’t end […]