Oath! (For the non Aussies, yes.) However, as with any business it depends how you run it. Remember an eCommerce store isn’t just a website. Your business needs to be […]
About Iain Calvert
Ecommerce Consultant & Trainer
Iain (aka “ian”, that double “I” throws a lot of people) is an Australian based eCommerce consultant and trainer that has worked with the likes of Billabong, Vogue, Quiksilver and 100’s others under NDAs. He applies what he learned working for big eCommerce businesses to help independent Aussies businesses sell online.
Originally growing up in the UK he started in eCommerce in 2003. He moved to Brisbane in 2011 to join, and eventually end up running, one of the largest independent digital and eCommerce marketing agencies in Australia.
He now lives in Melbourne, where he works as an Ecommerce Consultant for a select handful of Aussie brands helping them sell successfully online.
Iain’s definition of eCommerce success is having more money in the bank at the end of the month, rather than ridiculous headline-grabbing quotes like “XYZ now worth $100m”. After working with and seeing the inside of these fast-growing companies he came to learn they aren’t all they seem. He believes that popular doesn’t mean profitable and applies this to eCommerce.
Due to restricting the no. of clients in his eCommerce consulting practice, and repeatedly being asked to help other Aussie eCommerce businesses, he setup up Boom - Aussie Ecommerce Training to document what he knows and share it with fellow Aussies or anyone with an interest in selling in Australia.
He can be easily contacted on Linkedin, where he also regularly shares free eCommerce tips.
Entries by Iain Calvert
Setting up tracking arrrrrrrrrrrrrrrrrrrrrrrrrrh!!!! Achieving accurate eCommerce tracking to get reporting accurate is about as easy as getting someone from NSW to shout “QUEENSLANDER”. Really hard, but not impossible. Why […]
You can’t build a great Aussie eCommerce business without a little help. But what type of team do you need? Choose people who get your brand/product Anyone who uses or […]
The biggest mistake I see Aussie eCommerce stores make is posting an update on Facey or Insta and expecting sales. Unless you have amassed loads of followers (100k+) or have […]
Running ads on Facey and Insta (not just posting and hoping) then you should already be making sales. However, there is a very common mistake most Aussie eCommerce businesses make […]
Ah the old good US of A. The home of fast food and over confidence. They speak the same language as us Aussies, so surely we just turn on some […]
You know what to sell, the site is being setup or you’re already trading. But how much revenue will your Direct To Consumer (DTC) eCommerce brand do and what will […]
If you work in, or run, a retail business that has an eCommerce and physical retail stores, this tip is for you. You can track sales in stores after customers […]
DON’T (repeat do not) send promotional emails every day to every email address you’ve ever collected. Not matter who says it’s “best practice” to send emails everyday. That is the […]
It’s easy to forget about your previous customers in the never ending chase for new ones. Don’t! As long as you have more than 100 customers you can advertise just […]