Ecommerce Consultant & Trainer

Iain (aka “ian”, that double “I” throws a lot of people) is an Australian based eCommerce consultant and trainer that has worked with the likes of Billabong, Vogue, Quiksilver and 100’s others under NDAs. He applies what he learned working for big eCommerce businesses to help independent Aussies businesses sell online.

Originally growing up in the UK he started in eCommerce in 2003. He moved to Brisbane in 2011 to join, and eventually end up running, one of the largest independent digital and eCommerce marketing agencies in Australia.

He now lives in Melbourne, where he works as an Ecommerce Consultant for a select handful of Aussie brands helping them sell successfully online.

Iain’s definition of eCommerce success is having more money in the bank at the end of the month, rather than ridiculous headline-grabbing quotes like “XYZ now worth $100m”. After working with and seeing the inside of these fast-growing companies he came to learn they aren’t all they seem. He believes that popular doesn’t mean profitable and applies this to eCommerce.

Due to restricting the no. of clients in his eCommerce consulting practice, and repeatedly being asked to help other Aussie eCommerce businesses, he setup up Boom - Aussie Ecommerce Training to document what he knows and share it with fellow Aussies or anyone with an interest in selling in Australia.

He can be easily contacted on Linkedin, where he also regularly shares free eCommerce tips.