Running ads on Facey and Insta (not just posting and hoping) then you should already be making sales.
However, there is a very common mistake most Aussie eCommerce businesses make with their ad setup though.
If your ad campaign goals aren’t set to conversions and the conversion isn’t a purchase or add to basket, then you’re missing out on sales.
Setting your campaigns to conversions tells Facey and Insta you want people that buy online.
You do need to have conversion tracking setup (which can be a pain).
I’ve seen lots of campaigns set to “traffic” or “engagement” because they’re “nurturing the customer along their journey” or some other weird marketing phase that looks good in a preso.
Maxout showing ads to people who are ready to buy now. Once maxed out you can look at doing branding with engagement and traffic.
Remember, most Facey and Insta ads charge you for Impressions (views of your ads) so they want to show your ads as much as possible. We want sales, cash in the bank.
It’s very common to have social ad accounts set up this way if the person running it is used to selling non eCommerce products or services, as they often have a longer time to purchase.
All social ad accounts I run for my eCommerce business are all set to conversions as a goal.
Do it and get more sales.