Should I have a long returns period for my eCommerce store?

No.

Even though lots of other eCommerce businesses do (free 100 day trial) you don’t want to.

Just because other eCommerce sites do it, doesn’t mean you should.

Having long returns periods drastically increases the returns you get.

Every return reduces your profit (bad).

As eCommerce businesses, we should offer returns (legally and morally), but promoting long returns periods attracts customers who are more likely to return orders.

It’s not unheard for sites to get returns of 20% – 40%.

Take that directly off your revenue and it really impacts your hard-earned profits.

Don’t do it.

Keep your returns period short and make it easy to exchange or take store credit.