What are Australians buying online?

Setting up an eCommerce store or looking to expand your product range, but not sure what to sell, you’re in the right place.

A quick and easy way to find out what Australians want is looking at what they are searching for. Google Trends is a good way to do this.

Below is data from Google Trends comparing searches in Australia for two products water bottles and dog treadmills over a 5 year period.

Water bottles searches compared to dog treadmills

It shows us more Australians are interested in water bottles than dog treadmills. On top of that water bottle searches are growing year on year.

Why are you comparing water bottles to dog treadmills?

I use dog treadmills as an example product, just because I find them ridiculous!

How to use Google data to pick an eCommerce product

Go to Google trends type in the product you’re thinking of selling and compare it to other products that sell well.

You have to compare at least two product as Google Trends doesn’t give you exact search volumes, just comparatively if it’s up or down.

The geeks call this indexing, but that doesn’t really explain what it is to us non-techies.

If there’s a lot of search demand in Google (which 95% of Australian searchers use) then you’re probably on to something.

What if I don’t know what I want to sell?

Firstly I’d suggest selling you normally buy. That will help you understand the market (as you’re selling to more people like yourself).

However Google does offer more insight into what Australians are actually buying. You’ll need to setup something called a Merchant Centre account. It’s free, but will take a bit longer to get the data than using Google Trends.

If that sounds like hard work, you’re probably not cut out for eCommerce. Although it can be rewarding it’s not the easy option the gurus on Facebook and Instagram would have you believe.

If you’re serious about eCommerce, read on.

Buying trends from Google Merchant Centre

At the time of writing (July 2020) these are the most sort after Fashion and Apparel products in Australia online…

Or best selling brands in electronics in Australia (again for July 2020)

Best selling online brands in Australia July 2020

(No surprises with Apple)

How do I access Australian eCommerce best seller list?

Another good question.

Step 1
You need to create a Google Merchant account. Normally have to do this to run Google Shopping ads, so you may already have one.

If you don’t there are instructions on how to setup one here.

Step 2
Once you have access to a Google Merchant Centre go to…

Growth > Best Sellers > Australia > Select Product Category

Where to find best selling product categories in Google

Now you can easily see what Australians are buying online by different product category and work out how to expand your product range or start something new.

A word of warning

Popular means competitive. Competitive means expensive. If you want to find out how successful eCommerce brands pick products sign up for Boom Ecommerce tips.

Get Australian Ecommerce Tips