You’re using email marketing for your Aussie eCommerce store aren’t you? Of course you are.
However, you want to know how you compare to other stores.
A good indication you’re emails are the right message for your customers is if your open rate is over 20%
I hate giving generic figures, because there are a lot of factors that contribute to it, list size, age and email software you use.
But as a finger in the wind comparison figure, this is a good bench mark.
If yours is lower, sign up for Boom Ecommerce tips to improve this and much much more in you Aussie eCommerce store.