No one is born knowing how to run Facey or Insta ads for eCommerce businesses.
We all have to learn some how.
Facebook offers an “official training program” called Facebook Blueprint, which is worth doing.
The problem is, it’s not that objective and is designed to get you spending more on the their ad platform.
Don’t get me wrong, it is worth doing, but it doesn’t teach you how to get the best performance.
The best source we have found to date is the Perpetual Traffic Podcast. Even though it’s US-based, it does offer great insights into how Facebook advertising really works.