Who you need on your eCommerce team

You can’t build a great Aussie eCommerce business without a little help.

But what type of team do you need?

Choose people who get your brand/product

Anyone who uses or has a genuine interest in your product will understand what customers want, because they are customers! This will help your eCommerce business serve customers better.

“Serving customers better” is often said, but rarely done. This will become your competitive advantage as eCommerce gets more and more competitive.

Ecommerce really clicked for me when I started working for Billabong. As a skateboarder and snowboarder, I was the target customer. This helped me apply my technical eCommerce knowledge to a brand I understood.

They can be based anywhere

Long gone are the days you could only work with people driving distance from the office. With remote working becoming the norm, you have the whole of Australia or wider to choose from.

Aren’t “Experts” expensive?

“Experts” tend to be technical experts, i.e. Facebook marketers. Too much importance is put on this.

You need experts on your customers who are good at solving problems.

They can learn Facebook marketing (plenty of good free courses out there) or good customer service.

What about overseas?

Like most things in life, it’s all how you do it.

We’ve all heard the horror stories, but it can work really well.

Need a specific technical skill like website coding and know exactly what you want? Someone overseas who is cheaper can be a good way to go.

However, you can’t expect a Philippino who has only lived in Manila to write a useful guide on where to walk a dog in Perth.

It’d be like me writing about the best dog walking locations in Russia. I’ve never been and don’t have a dog!

Do I need full time employees?

No, not for every position. You can have contractors for things like advertising, web development and quality assurance in the factories.