Most people reading this will be getting help with Facebook and Instagram Ads. On the surface you want sales to explode.
Explosions are exciting.
However, what you really need is sustained growth or results.
Facebook and Instagram can struggle with this due to the way it’s algorithm works.
The best thing you can ask of your Facebook and Instagram ad person is consistent results.
A consistent Return On Ad Spend (ROAS), or Cost Per Acquisition (CPA).
Consistency allows you to forecast sales and stock better.
Consistency builds solid businesses that consistency generates returns for owners.
Challenge your Facebook and Instagram person for consistent results.
If they can’t it’s time to move on.